Capital One Bank

Before Sam Jackson, before Jimmy Fallon, and before     Jennifer Garner began asking us all what was in our wallet, we introduced the notion of using celebrity to tell the world about the many benefits of using the Venture card.

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When we began trying to find the right voice for this campaign, we thought that Alec Baldwin would be perfect . We also knew that he likely wouldn't be interested. So, we got creative. Knowing that he was a huge proponent for 'Americans for the Arts', we approached him with an offer to get involved as well. Alec said yes, and contributed his entire fee for doing three spots to the cause that was very dear to him.

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Everyone wins.