Coors Light

Hey-Beer-Man

There was a time when Coors Light was in no way connected to the world of sports.

My partner and I were tasked with coming up with a campaign of cheaply produced spots to blitz ESPN.

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We found the intersection of sports and beer–BEER VENDORS.

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Curiously, Coors Light beer was not sold in any stadiums across the country, with the exception of Coors Field in Denver.

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We ended up shooting a dozen or so of these various characters. The result was Coors Light breaking into the sports arena and ultimately becoming a brand synonymous with watching the game and drinking a cold beer.

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We later heard that this campaign frustrated the hell out of August Busch the third.

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Mission accomplished.

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Being shortlisted at Cannes felt pretty good as well.