Gatorade has been a part of winning on so many fields of play.

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With this spot, we helped our audience understand that it all begins in the lab, creating a product born of real science.

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We wanted to communicate the ubiquity of Gatorade, which meant we needed to say a lot in very little time.  LL Cool J's rapid-fire style got us there.

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As a note-Minority Report had just come out.