Gatorade was born on the field of play down in the extreme Florida heat. A story that a new generation of drinkers was not aware of.

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To help insure its legitimacy in the eyes of this very cynical next generation, we created this spot to forever burn into their minds where this electric-lime elixir came from.

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This was one of the keystone pieces that helped us take Gatorade from an $800 million dollar brand to a $4 billion dollar brand inside of seven years.

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It also helped us bring home a Gold Effie.