Girls Inc. needed to create a point of difference among the many potential recipients of generous philanthropists. We targeted successful women in leadership roles with a message that would resonate greatly with them.

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Knowing that they likely had to fight to get to where they are today, we put the Girl's Inc. key message front and center.

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"Fuel her fire and she will change the world" captures what makes Girl's Inc. different and inspires the audience by telling them that this is not merely a hand-out. These are girls are going to do the work, they're determined to make a difference in the world. These girls have "fire," they just need a little help to break down the barriers they're facing.