The challenge with Ruby Tuesday was breaking through in a crowded, conventional category.

 

We dug into the insight that families deadlock when trying to decide where to dine out. So, we found an unexpected way to illustrate that Ruby Tuesday has something for everyone.

 

We tapped SNL vet Rachel Dratch, who’s known for her characters, to feature the widely varied menu items at Ruby Tuesday in an unforgettable way.

 

This memorable work drove the highest online engagement Ruby Tuesday had ever seen. And the impact went beyond buzz. The restaurant saw a 7% sales increase.

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