Trusted Choice is the unifying brand that promotes Independent insurance agents everywhere.

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The defining benefit of an independent agent is that they are free to shop around among various carriers to tailor the best combination of products for their clients.

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Conversely, an agent who works solely for a big carrier can only offer the products that carrier has in their quiver. In insurance vernacular this is called being a "captive" agent.

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We took that notion and turned the insurance industry on its head. This campaign is credited with creating the greatest Independent agent 'buy-in' in the history of the organization.